Newsroom Listing - Research
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Podcast: Why Median Home Prices Are Misleading
FAU's Ken H. Johnson and Paul Owers discuss the use of median sales prices in determining housing market trends.
Internet Crime Victims, Losses Rising in Florida and Five Other States
Illinois emerged as a new hotbed for internet crime in 2020, though California continued to lead the nation with the largest online fraud victim losses and number of victims, according to research from FAU Business.
Kudos: June 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
Overpriced Florida Homes Spark Fears of Market Instability
Florida housing markets remain plagued by rampant overpricing, putting potential buyers at such a disadvantage that they may be better off postponing homeownership, according to researchers at FAU and FIU.