Newsroom Listing - Marketing
Kudos: July 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Kudos: June 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
FAU Study Reveals Most Important Factors in Selecting Campsites
What makes the consummate campsite? Price and availability of electricity are the main factors, with proximity to a body of water and canyon views less important, say researchers at FAU and the University of Montana.
Kudos: May 2021
Kudos honors the accomplishments of FAU Business faculty, staff, and students.
Podcast: Hospitality's Workforce Problem
FAU's Peter Ricci and Paul Owers discuss a revealing new survey of hospitality and tourism workers in the wake of COVID-19.