Online BBA (OBBA) - Marketing

Marketing

As greater Internet access worldwide resulted in the proliferation of consumer contact points, marketing, or the process of establishing, maintaining and reinforcing customer relationships through brand communication, advertising and social media outreach, has become increasingly essential. FAU’s Online BBA (OBBA) program in Marketing prepares students for marketing positions in a broad range of industries through development of technical skills in advertising, personal selling and negotiation, lead generation, promotional management, digital marketing, business analytics and competitive intelligence.

As a Marketing major, students learn how to:

Write engaging content for social media management and digital marketing campaigns
Create pricing and promotional strategies for goods and services
Choose appropriate media channels and allocate advertising dollars accordingly
Analyze website KPIs and make strategic recommendations to senior management
Collect consumer feedback through surveys, focus groups, and social media interactions

The rise of e-commerce has drastically changed the marketing landscape, with more budget and attention now being allocated to the increasingly vital channels of YouTube and social media, and with marketers now using influencer and content marketing to reach consumers instead of traditional television advertising and in-store promotions. Marketing managers are able to understand the market landscape, craft custom customer communication strategies and create brand experiences designed to attract and retain attention in oversaturated markets. According to the Bureau of Labor Statistics, employment is projected to increase 8% from 2018-2028, faster than average for most occupations. The medium annual wage was $117,130 in May 2018, with the top 10% of marketers earning in excess of $ 208,000.

Faculty with international education and research experience lead the Online BBA (OBBA) program in Marketing, teaching students how to analyze consumer behavior, conduct market research, segment the market, and utilize consumer knowledge to effectively price and promote products. Degree completion prepares students for careers in a broad variety of industries and across a diverse range of career paths in areas such as brand management, consumer marketing, retail management, marketing research, business-to-business marketing, and international marketing.

What type of roles can I get with this degree?

Marketing Manager
Promotions Director
Brand Manager
Public Relations Manager
Digital Marketing Specialist
Social Media Manager
SEO Specialist

To declare an Online BBA (OBBA) in Marketing degree, students must have earned 60 credit hours, satisfied both the foreign language admission requirement (FLENT) and Civic Literacy, achieved a minimum 2.5 GPA in the Pre-Business Foundation courses.

A minimum of 120 credit hours are required for the degree. Applications are accepted in any term.