Podcast: Saving Small Businesses

By Comms Team | 08/27/2021

Tags: Marketing | Podcasts
Categories: Research

"Our paper really suggests to refrain from marginal tactical actions, like making small changes, because the times are too rough right now . . . it's either you change or, basically, you're not able to survive."

FAU's Melanie Lorenz and Paul Owers discuss how small businesses can survive economic downturns like COVID-19.