Podcast: Saving Small Businesses
By Comms Team | 08/27/2021Tags: Marketing | Podcasts
"Our paper really suggests to refrain from marginal tactical actions, like making small changes, because the times are too rough right now . . . it's either you change or, basically, you're not able to survive."
FAU's Melanie Lorenz and Paul Owers discuss how small businesses can survive economic downturns like COVID-19.