Online MBA (OMBA) in Marketing

Successfully marketing goods and services is essential for companies seeking to establish, maintain, and grow their market share. An MBA with a specialization in Marketing prepares students for a variety of marketing, marketing-related and even non-marketing specific positions, such as consulting, starting a small business.

Students who pursue a Marketing specialization select courses from the list below, or other approved Special Topics courses to fulfill the 12 credit (4 course) elective requirement. Elective course offerings vary by semester. Courses may be offered online or on-campus.

*Certain specializations may vary in cost and schedule from the enrolled program (e.g. some specializations may be only available online or require class attendance outside of the regularly scheduled program times, such as on the weekends).

Brand and Reputation Management (MAR 6933)

Examines both brand and reputation theory and practice. Focuses on the management of brand equity (i.e. the added value endowed to a brand as a result of past marketing activities) and how managers can gain competitive advantage by differentiating their product and service offerings and their organizations. Covers how to develop a brand strategy, how to design and implement brand management tactics, how to measure and interpret brand performance, and how to grow and sustain brand equity.

Digital Marketing (MAR 6933)

Introduces students to applied digital marketing including Web Design, Web Analytics, SEO (off site/on site), Paid Search, Online Advertising, Email Marketing, Social Media and Reputation Management. Discusses strategies for improving the online presence of any company or person.

Global Marketing (MAR 6158)

Emphasizes applied research and analysis, the Internet, and economic geography. Discusses evaluating consumer and competitive research to determine which segments to target. Addresses elements of global marketing strategy such as prices, distribution, and promotion and implementation.

Advertising and Personal Selling (MAR 6933)

Explores the deep inner workings of the advertising field and the of the art of persuasion. Examines advertising as an art, science and skill set and presents related skills of developing and promulgating a following and establishing your presence in an organization.

Marketing Research Methods (MAR 6616)

Overviews marketing information systems concepts, marketing research techniques, and decision theory applications to marketing problems.

B2B Marketing Strategy (MAR 6456)

Examines the marketing of goods and services to organizations. Provides an in-depth understanding of issues such as product development, pricing, and buyer behavior.

Developing and Marketing Innovations (MAR 6837)

Covers the key challenges encountered in developing an innovation and creating its marketing plan. Prepares students to undertake leadership roles as managers or entrepreneurs in the area of product/service innovation.

Strategic Brand Management (MAR 6916)

Focuses on the management of brand equity, i.e., the added value endowed to a brand as a result of past marketing activities. Covers how to develop a brand strategy, how to design and implement brand management tactics, how to measure and interpret brand performance, and how to grow and sustain brand equity.

Accreditation & Rankings

AACSB Accredited

AACSB Accreditation

FAU Business is proud to be an accredited member of AACSB (The Association to Advance Collegiate Schools of Business) International, the premier accreditation agency for Schools of Business worldwide.

FT Executive Education Rankings

FT Executive Education Rankings

FAU College of Business’ executive education professional development programs ranked #11 in the U.S. and #1 in Florida in the Financial Times Executive Education Rankings.

Online Grad Programs

Best Online GRAD Business Programs

#37 in Best Online Master's in Business Programs (Excluding MBA).

Online MBA programs

Best Online MBA Programs

FAU Business again ranked among the "Best Online MBA Programs" in 2020 by U.S. News & World Report.

Online Veterans

Best Online GRAD Veterans Programs

#19 in Best Online Master's in Business Programs for Veterans (Excluding MBA).

Online Veterans

Best Online Veterans MBA Programs

In 2019, U.S. News & World Report ranked FAU Business among the Best Online MBA Programs for Veterans. Florida Atlantic University has also earned the 2020-2021 Military Friendly® School "Gold Designation."

Sport Interantional Ranking

Best MBA in Sport Management Program

The MBA in Sport Management program is among the top 20 postgraduate sports business programs in the world, according to the latest rankings from SportBusiness.

Best Schools - Hospitality

Best Hospitality Program

FAU Business ranks on The 30 Best Hospitality Programs in the U.S.

Best For Vets

Best For Veterans

FAU Business was named one of the top business schools in South Florida for veterans by Military Times. Florida Atlantic University has also earned the 2020-2021 Military Friendly® School "Gold Designation."

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