The College of Business grants three undergraduate degrees, the Bachelor of Business Administration (B.B.A.), the Bachelor of Science (B.S.) and the Bachelor of Health Services (B.H.S.). With the exceptions of Health Administration and General Economics, all majors in the College are eligible to receive the B.B.A. or B.S. degree. The B.S. degree requirements are the same as those of the B.B.A., except the B.S. requires a student to complete 6 additional credits of math or statistics courses beyond the calculus and statistics required in the Pre-Business foundation courses (e.g., MAC 2311, MAC 2312, STA 3163, ECO 4421, ECO 4422, ECO 4401, ECO 4402, PHI 2102, etc.).
Students who have junior standing and have been admitted to the College of Business will be required to take GEB 3213: Communicating Business Information. GEB 3213 will teach students to think through business decisions and processes using integrated writing and speaking strategies, business analysis, and business reporting techniques in this intensive writing course. Business Communications is NOT a major OR a minor.
In addition to course instruction, each student meets with the GEB instructor at least twice a semester to receive one-on-one coaching help with writing assignments and class presentations.
Upon completion of the course, students will be able to:
- Analyze communication situations and audiences to select the most effective way to communicate messages.
- Use the three-step process of planning, writing (or developing for presentations) and completing business messages.
- Write business documents (including visual aids) that are grammatically correct and in the appropriate business style.
- Demonstrate ethical communication.
- Self- and peer-assess papers and presentations providing insights that allow for improvement through the revision process.
- Conduct research to produce well-supported business communication products.
- Reference sources according to the APA style manual.
- Develop a thesis/position and create well-developed arguments to support it.
- Deliver business presentations appropriate for the audience, purpose and environmental context.
- Use communication technology appropriately and effectively.
“If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.”
- Seth Godin, American author, entrepreneur, marketer, and public speaker.