Jeffrey Shaw is host of the popular business podcast Creative  Warriors, aTEDx speaker, a featured storyteller on The Moth, and a nationallyacclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most soughtafter portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, andC-Suite executives from Twitter, Anheuser Busch, 3M, as well as WallStreet leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others. Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s SecretLanguage and Make Your Business Irresistible. Jeffrey is the father of three adult children and resides with his two dogs in Miami.