Marketing Department Welcome Message

Welcome to the Department of Marketing! Marketing is an exciting and constantly changing field of study that offers a wide variety of rewarding career opportunities. Marketing is more than just advertising.  Marketing creates demand for goods and services by providing solutions to customer needs and creating value for both customer and firm. 

Every organization in every industry worldwide uses marketing. In the competitive world of business, whether a firm survives and thrives depends on how well it implements marketing strategy. As a result, there is a growing need for business professionals with a well-rounded knowledge of every aspect of marketing, as well as expertise in specialized marketing tools and techniques.

Marketing graduates have access to careers with the potential for significant advancement and income growth, while making a meaningful difference to consumers, organizations, and society at large. Employment in marketing careers is expected to grow faster than most occupations in the next decade, according to the Bureau of Labor Statistics, so students seeking their first job after college will find plenty of opportunities with a Marketing major or minor.

The FAU Marketing program exposes students to the entirety of the marketing discipline, while allowing them to specialize through their choice of electives. Our students participate in client-based project work, international marketing case competitions, undergraduate research, professional organizations (including the American Marketing Association), and in professional internships that build both their knowledge base and resumes, which in turn makes them more competitive in the employment marketplace.

Recent graduates are growing their careers in jobs including marketing and brand management; digital marketing, SEO and social media management; advertising and promotions management; retail management; sales and sales management; marketing research and business analytics; international marketing, and in many other fields.

- Hong Yuan, Ph.D. | Chair, Department of Marketing