Undergraduate and MBA Programs in Marketing

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

Which Undergraduate Marketing Program Is Right For Me?

Two undergraduate degree programs in Marketing are available. In addition, students may elect to Minor in Marketing and/or earn a Certificate in Marketing, and minor in Digital Marketing and/or earn a Certificate in Digital Marketing.

Bachelors in Business Administration (BBA)

Marketing Program Sheet

BBA students complete the requirements of the Department of Marketing in addition to the core business courses taken by all majors in the College of Business.

BBA in Hospitality & Tourism Management

Hospitality & Tourism Management Program Sheet

Here is more information regarding the BBA in Hospitality & Tourism Management.

Minor in Digital Marketing

Here is more information regarding the Minor in Digital Marketing

Minor in Marketing

Here is more information regarding the Minor in Marketing.

Certificate in Digital Marketing

Here is more information regarding the Certificate in Digital Marketing.

Certificate in Marketing

Here is more information regarding the Certificate in Marketing.

Which Graduate Program is Right for Me?

The Department of Marketing offers graduate programs in marketing that will advance students’ professional careers to the next level. We offer a variety of options of graduate study depending on your time, educational abilities, and career experience. A general MBA is offered in several varieties and a Marketing Specialization is offered for each.

Masters in Business Administration (MBA)

MBA students complete requirements of the Marketing Specialization in addition to the core business courses taken by all MBA students in the College of Business.

Ph.D. with Marketing Concentration

The PhD concentration in marketing is designed to prepare students for a career in research, teaching, and service at the university level. The program is very selective, and does not admit students every year.

 

Contact Us

Dr. Hong Yuan

Department of Marketing

Dr. Hong Yuan, Chair
777 Glades Road
Boca Raton, FL 33431
email: yuanh@fau.edu
p: (561) 297-3639
office: FL 201

Eileen Acello

Department of Marketing Internships

Eileen Acello, Instructor
email: eacello@fau.edu
p: 561-297-4689

Internship contact for companies seeking Marketing interns, or students wanting to find an internship or earn course credit for an internship.

Accreditation & Rankings

Logo Financial Times

 

Executive Education Professional Development Programs

No. 1 in Florida and No. 2 in the U.S.

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Best MBA in Sport Management

Top-10 in the world according to SportBusiness

AACSB Accredited Logo

AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

Logo for U.S. News & World Report Business Programs

Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo for U.S. News & World Report Part-time MBA Programs

Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

No. 22 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

No. 44 for best online bachelor's in business

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith, Adams, and Madden Centers named ACTA Oases of Excellence

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