Career Outlook - Marketing

Career Opportunities for Marketing Majors

Marketing is an overarching field that is necessary for most businesses to not only survive but, more importantly, to thrive in the competitive nature of today’s domestic and global markets. FAU graduates can look forward to successful marketing careers in a broad variety of industries and businesses including consumer companies, healthcare, nonprofits, services, and manufacturing, across a diverse range of career paths in areas such as digital marketing, brand management, advertising, consumer marketing, business-to-business marketing, marketing research, business analytics, retail management, sales and sales management, and hospitality management.

Today’s employers prefer a bachelor's or master's degree in business administration with an emphasis in marketing. Courses in business law, management, economics, accounting, finance, and statistics are advantageous. In addition, the completion of an internship while the candidate is in college is highly recommended. Employers want marketing majors with strong writing and public speaking skills, the ability to analyze complex problems and find solutions, the ability to generate new ideas, and leadership potential

Despite fluctuations in the economy the need for marketing professionals remains strong. According to the U.S. Department of Education the field of marketing is growing at 12% a year with average starting salaries over $43,000. Bankrate.com recently listed marketing as having the best ROI among many different occupations. (Please read Bankrate.com's ‘What is the ROI of Your College Degree?’). Salaries vary depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates.

Employment Opportunities

LearnHowToBecome.org

Contact Us

Contact Dr. Cheryl Burke Jarvis of the Marketing Department

Marketing Department

Dr. Cheryl Burke Jarvis, Chair
201 Fleming Hall
777 Glades Road
Boca Raton, FL 33431
email: jarvisc@fau.edu
p: (561) 297-3639
office: FL(24) 201

Academic advisor and student and contact information for Academic Advising

Undergraduate Advising

Mon/ Tue/ Wed/ Fri - Please schedule an appointment on Starfish
Thursday - Walk-in advising available 8:30am - 4:30pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation & Rankings

AACSB Accredited Logo

AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

Logo for U.S. News & World Report Part-time MBA Programs

Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo U.S. News & World Report Best Business Programs 2022

Best Undergrad. Business

Recognized for best undergrad. business

Logo for U.S. News & World Report - Best Online GRAD Business Programs

Best Online Grad. Business

Selected among the best for online master's in business (non-MBA)

Logo for U.S. News & World Report - Best Online MBA Programs

Best Online MBA

Ranked for best online MBA programs

Online Veterans MBA

Best Online MBA for Veterans

Honored as a best online MBA program for veterans

Online Veterans Grad Business

Best Online Grad Business for Veterans

Selected as a best online grad business program for veterans

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

#19 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

#27 for best online bachelor's in business

Logo for Top-40 in the world for MBA in Sport Management Program according to SportBusiness

Best MBA in Sport Management

Top-20 in the world according to SportBusiness

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith and Adams Centers named ACTA Oases of Excellence

Rankings Page
©