Career Outlook - Marketing

Career Opportunities for Marketing Majors

Marketing is an overarching field that is necessary for most businesses to not only survive but, more importantly, to thrive in the competitive nature of today’s domestic and global markets. FAU graduates can look forward to successful marketing careers in a broad variety of industries and businesses including consumer companies, healthcare, nonprofits, services, and manufacturing, across a diverse range of career paths in areas such as digital marketing, brand management, advertising, consumer marketing, business-to-business marketing, marketing research, business analytics, retail management, sales and sales management, and hospitality management.

Today’s employers prefer a bachelor's or master's degree in business administration with an emphasis in marketing. Courses in business law, management, economics, accounting, finance, and statistics are advantageous. In addition, the completion of an internship while the candidate is in college is highly recommended. Employers want marketing majors with strong writing and public speaking skills, the ability to analyze complex problems and find solutions, the ability to generate new ideas, and leadership potential

Despite fluctuations in the economy the need for marketing professionals remains strong. According to the U.S. Department of Education the field of marketing is growing at 12% a year with average starting salaries over $43,000. Bankrate.com recently listed marketing as having the best ROI among many different occupations. (Please read Bankrate.com's ‘What is the ROI of Your College Degree?’). Salaries vary depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates.

Employment Opportunities

LearnHowToBecome.org

Contact Us

Contact Dr. Marc Rhorer of the Marketing Department

Marketing Department

Dr. Marc Rhorer, Chair
777 Glades Road
Boca Raton, FL 33431
email: mrhorer@fau.edu 
p: (561) 297-3639
office: BU 309 & FL 201

Academic advisor and student and contact information for Academic Advising

Undergraduate Advising

Mon/ Tue/ Wed/ Fri - Please schedule an appointment on Starfish
Thursday - Walk-in advising available 8:30am - 4:30pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation & Rankings

Logo Financial Times

Executive Education Professional Development Programs

No. 1 in Florida and No. 2 in the U.S.

Logo for Top-10 in the world for MBA in Sport Management Program according to SportBusiness

 

Best MBA in Sport Management

Top-10 in the world according to SportBusiness

AACSB Accredited Logo

AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

Logo for U.S. News & World Report Business Programs

Best Business Programs

Ranked among the best business programs

Logo for U.S. News & World Report Part-time MBA Programs

Best Graduate Schools in Business

Ranked among the best part-time MBA in business

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Undergrad Entrepreneurship

Fifth consecutive ranking from The Princeton Review

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Graduate Entrepreneurship

Fifth consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

No. 22 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

Ranked among the best online bachelor's in business

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith, Adams, and Madden Centers named ACTA Oases of Excellence

Online MBA Program

Best Online MBA Programs

Ranked among the best online MBA program

Best Veteran Online MBA

Best Online Veteran MBA Program

Ranked among the best online veteran MBA program

Best Graduate Online Prrgram for Veterans

Best Online Graduate Program for Veterans in Business

Ranked among the best online graduate program for veterans in business

Rankings Page
©