Digital Marketing

 

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What is Digital Marketing?

  • "Digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, Podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn't – typically in real time" SAS.com
  • Information Systems and Web and Social media connectivity have become a key consideration for Marketing and Sales professionals and executives today.
  • Digital marketing is a booming field. Companies are spending record budgets on advertising on the Internet, mobile, and social media platforms.
  • There is a growing need for highly trained professionals who understand both information system and marketing and can develop strategies to take full advantage of the digital media to accomplish the marketing goals of a company or institution.

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Program Info

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Contact Us

Undergraduate Advising

Mon/ Tue/ Wed/ Fri - Please schedule an appointment on Starfish
Thursday - Walk-in advising available 8:30am - 4:30pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation & Rankings

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AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

#19 undergrad. by U.S. News & World Report

Logo U.S. News & World Report Best Business Programs 2022

Best Undergrad. Business

Recognized for best undergrad. business

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Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo for Top-40 in the world for MBA in Sport Management Program according to SportBusiness

Best MBA in Sport Management

Top-20 in the world according to SportBusiness

Best Online Bachelor's in Business

Best Online Bachelor's in Business

#27 for best online bachelor's in business

Logo for U.S. News & World Report - Best Online GRAD Business Programs

Best Online Grad. Business

Selected among the best online master's in business (non-MBA)

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Best Online MBA

Ranked for best online MBA programs

Online Veterans MBA

Best Online MBA for Veterans

Honored as a best online MBA program for veterans

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith and Adams Centers named ACTA Oases of Excellence

#11 (U.S.) and #1 (Florida) in the Financial Times rankings Logo

FT Executive Education Rankings

#11 (U.S.) and #1 (Florida) in the Financial Times rankings

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