Digital Marketing

 

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What is Digital Marketing?

  • "Digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, Podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn't – typically in real time" SAS.com
  • Information Systems and Web and Social media connectivity have become a key consideration for Marketing and Sales professionals and executives today.
  • Digital marketing is a booming field. Companies are spending record budgets on advertising on the Internet, mobile, and social media platforms.
  • There is a growing need for highly trained professionals who understand both information system and marketing and can develop strategies to take full advantage of the digital media to accomplish the marketing goals of a company or institution.

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Program Info

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Career Outlook

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Contact Us

Undergraduate Advising

Mon/ Tue/ Wed/ Fri - Please schedule an appointment through Success Network (Navigate)
Thursday - Virtual drop-in available 8:30 am - 4:30 pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation & Rankings

Logo for Top-10 in the world for MBA in Sport Management Program according to SportBusiness

 

Best MBA in Sport Management

Top-10 in the world according to SportBusiness

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Financial Times Ranking

2023 Executive Education Professional Development Programs

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AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

Logo for U.S. News & World Report Business Programs

Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo for U.S. News & World Report Part-time MBA Programs

Best Part-Time MBA

Ranked among the best part-time MBA programs

Logo for Princeton Review Entrepreneur - FAU is Top 50 in Entrepreneurship

Top-50 in Entrepreneurship

Third consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

#22 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

#44 for best online bachelor's in business

 
ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith, Adams, and Madden Centers named ACTA Oases of Excellence

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