Digital Marketing

 

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What is Digital Marketing?

  • "Digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, Podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn't – typically in real time" SAS.com
  • Information Systems and Web and Social media connectivity have become a key consideration for Marketing and Sales professionals and executives today.
  • Digital marketing is a booming field. Companies are spending record budgets on advertising on the Internet, mobile, and social media platforms.
  • There is a growing need for highly trained professionals who understand both information system and marketing and can develop strategies to take full advantage of the digital media to accomplish the marketing goals of a company or institution.

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Undergraduate Advising

Mon/ Tue/ Wed/ Fri - Please schedule an appointment through Success Network (Navigate)
Thursday - Virtual drop-in available 8:30 am - 4:30 pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation & Rankings

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Executive Education Professional Development Programs

No. 1 in Florida and No. 2 in the U.S.

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Best MBA in Sport Management

Top-10 in the world according to SportBusiness

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AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools

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Best Business Programs

Ranked among the best business programs

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Best Graduate Schools in Business

Ranked among the best part-time MBA in business

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Top-50 in Undergrad Entrepreneurship

Fifth consecutive ranking from The Princeton Review

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Top-50 in Graduate Entrepreneurship

Fifth consecutive ranking from The Princeton Review

Best International Business Undergrad Program

Best International Business

No. 22 undergrad. by U.S. News & World Report

Best Online Bachelor's in Business

Best Online Bachelor's in Business

Ranked among the best online bachelor's in business

ACTA Oases of Excellence

ACTA Oases of Excellence

Phil Smith, Adams, and Madden Centers named ACTA Oases of Excellence

Online MBA Program

Best Online MBA Programs

Ranked among the best online MBA program

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Best Online Veteran MBA Program

Ranked among the best online veteran MBA program

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Best Online Graduate Program for Veterans in Business

Ranked among the best online graduate program for veterans in business

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