Digital Marketing

 

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What is Digital Marketing?

  • "Digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, Podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn't – typically in real time" SAS.com
  • Information Systems and Web and Social media connectivity have become a key consideration for Marketing and Sales professionals and executives today.
  • Digital marketing is a booming field. Companies are spending record budgets on advertising on the Internet, mobile, and social media platforms.
  • There is a growing need for highly trained professionals who understand both information system and marketing and can develop strategies to take full advantage of the digital media to accomplish the marketing goals of a company or institution.

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Undergraduate Advising

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AACSB Accreditation

Proud member of AACSB, the premier accreditation agency for business schools.

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Top-50 in Entrepreneurship

Ranked #37 (ugrad.) and #41 (grad.) in 2021 according to The Princeton Review.

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FT Executive Education Rankings

#11 (U.S.) and #1 (Florida) in the Financial Times rankings.

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Best International Business

#22 for Best International Business Ugrad. Program by U.S. News & World Report in 2021.

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Best Undergraduate Business

Ranked Among the Best Undergraduate Business Programs in 2021.

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Best Online Bachelor's in Business

#27 for Best Online Bachelor's in Business Programs in 2021.

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Best Online Grad. Business

Ranked Among the Best Online Master's Business Programs (non-MBA) in 2021.

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Best Online MBA

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Best Online MBA - Veterans

Ranked Among the Best Online MBA Programs for Veterans in 2021.

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Best Online Grad Veterans

#19 for Best Online Master's in Business Programs for Veterans (Excluding MBA) in 2020.

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Best MBA in Sport Management Program

Top-20 in the world according to SportBusiness.

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