Career Outlook - Marketing

Career Opportunities for Marketing Majors

Marketing is an overarching field that is necessary for most businesses to not only survive but, more importantly, to thrive in the competitive nature of today’s domestic and global markets. FAU graduates can look forward to successful marketing careers in a broad variety of industries and businesses including consumer companies, healthcare, nonprofits, services, and manufacturing, across a diverse range of career paths in areas such as digital marketing, brand management, advertising, consumer marketing, business-to-business marketing, marketing research, business analytics, retail management, sales and sales management, and hospitality management.

Today’s employers prefer a bachelor's or master's degree in business administration with an emphasis in marketing. Courses in business law, management, economics, accounting, finance, and statistics are advantageous. In addition, the completion of an internship while the candidate is in college is highly recommended. Employers want marketing majors with strong writing and public speaking skills, the ability to analyze complex problems and find solutions, the ability to generate new ideas, and leadership potential

Despite fluctuations in the economy the need for marketing professionals remains strong. According to the U.S. Department of Education the field of marketing is growing at 12% a year with average starting salaries over $43,000. Bankrate.com recently listed marketing as having the best ROI among many different occupations. (Please read Bankrate.com's ‘What is the ROI of Your College Degree?’). Salaries vary depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates.

Employment Opportunities

LearnHowToBecome.org

Contact Us

Contact Dr. Cheryl Burke Jarvis of the Marketing Department

Marketing Department

Dr. Cheryl Burke Jarvis, Chair
201 Fleming Hall
777 Glades Road
Boca Raton, FL 33431
email: jarvisc@fau.edu
p: (561) 297-3639
office: FL(24) 201

Academic advisor and student and contact information for Academic Advising

Undergraduate Advising

Mon/ Wed/ Fri - Please schedule an appointment on Starfish
Tues / Thursday - Walk-in advising available 8:30am - 4:30pm
email: cobadvising@fau.edu p: (561) 297-3688 office: (FW) 102

Accreditation

AACSB Accredited

AACSB Accreditation

The FAU College of Business is proud to be an accredited member of AACSB
(The Association to Advance Collegiate Schools of Business) International, the premier accreditation agency for Schools of Business worldwide.

Online Grad Programs

Best Online GRAD Business Programs

The FAU College of Business ranked among the top 50 online graduate business programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online MBA programs

Best Online MBA Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online Veterans

Best Online Veterans Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Sport Interantional Ranking

Best MBA Sports Program

Florida Atlantic University’s College of Business MBA in Sport Management program is among the best in the world, according to the latest rankings from SportBusiness International.

Best Schools - Hospitality

Best Hospitality Program

Florida Atlantic University ranks on The 30 Best Hospitality Degree Programs in the U.S.!

Best For Vets

Best For Veterans

Florida Atlantic University’s College of Business has been named the top business school in South Florida for veterans by Military Times magazine. It is also a top 50 business school in the country for veteran education, according to the 2015 “Best for Vets” survey.

© Last Updated2/13/18