Why Business Analytics (Business Intelligence)?
- Business Analytics (BA), also known as Business Intelligence (BI), is strategically important for every organization to maintain competitive advantage by extracting meaningful information from the flood of digital data collected by businesses, government, and scientific agencies.
- Business Analytics involves information technologies, applications, and practices for collection, integration, analysis, and presentation of business data and information. BA allows managers to extract information from the data to make decisions regarding operations, sales and marketing, and research and development of products and services.
- Business Analytics includes data mining, data analytics, data visualization and OLAP techniques that examine a large amount of data to discover new and valuable information.
- Recent years have seen explosive growth in the creation of digital data.
The program consists of four undergraduate courses (12 credit hours). The tuition for the program is calculated based on the number of credits taken. Current tuition rates can be found on the FAU Controller’s site or in the FAU Catalog.
How to Apply?
There is no formal application or admission for the certificate program. If you are not currently an FAU student, you must first register as non-degree seeking student to obtain a Z number, and then register for the courses. Click here to register as a non-degree seeking student.
Contact the ITOM Program Director if you have restrictions in the system when registering for classes. We must ensure that you have sufficient knowledge to waive any prerequisite requirements (see Program Information for more details).
Upon completion of all the requirements (minimum grades of "C" required in all courses taken), you will be awarded the certificate.
We offer courses in the program each Fall and Spring semester, so the length of the program depends on how many classes you want to enroll in.
All courses are scheduled in Boca Raton campus. Sometimes courses may be scheduled online or on the Davie campus, but it cannot be guaranteed. You can view the schedule of courses on the FAU website - choose the semester you are interested in, College of Business, Information Technology and Operations Management as the department, undergraduate level. To view courses available online, select Online BBA as the department.
Minor and Certificate Programs in Business Analytics
Our Business Analytics programs are on the cutting edge of Business School’s educational trajectory. We educate and train students in this rapidly growing field by introducing the core concepts of business analytics, and by practicing hands-on data mining techniques, methods, and implementation. We focus on the business benefits and outcomes enabled by new business analytics technologies.
The Business Analytics Certificate is available to business professionals and to students who have already completed their undergraduate degrees in business or other areas.
Students cannot obtain both a certificate and a minor. To complete the minor/certificate requirement, four courses are required. Both the minor and certificate program require 12 credits each, with minimum grades of "C" required in all courses. For non-Business majors, waiver of related prerequisites will be made on a case-by-case basis. Database Management Systems ISM 4212 can be waived if a similar course has been taken in the student's coursework. For more information about the four required courses, please refer to the brief course descriptions here.
The following four courses comprise the Business Analytics (BA) minor or certificate. Three of the courses are specific to Business Analytics concepts and tools, and the fourth course covers database management concepts. Please read the descriptions of each course below for more information.
ISM 3116 – Introduction to Business Analytics and Big Data
- Prerequisite: ISM 3011 or ACG 4401
- This course provides an understanding of the business intelligence processes and techniques used in transforming data to knowledge and value in organizations. Students also develop skills to analyze data using generally available tools
ISM 4117 – Data Mining and Predictive Analytics
- This course introduces the core concepts of data mining (DM), its techniques, implementation and benefits. Also identifies industry branches that most benefit from DM, such as retail, target marketing, fraud protection, health care and science and web and e-commerce. Detailed case studies and using leading mining tools on real data are presented.
ISM 4403 – Advanced Business Analytics
- Prerequisite: ISM 3116
- This course provides an in-depth examination of business analytics methods of visualization, data mining, text mining and web mining using various analytical tools. Applications to smaller firms are investigated in a laboratory setting.
ISM 4212 – Database Management Systems
- Prerequisite: ISM 3011 or ACG 4401
- This course focuses on the development of well-formed databases for the purpose of data management from the initial design of the database to the implementation and query and to the application of database management tools and techniques such as data security for use in business and government organizations.
Industry Branches Benefiting from Business Analytics
- Retail - customer behavior and shopping basket
- Target marketing
- Fraud identification and protection
- Health care and genetic research
- Drug interaction and medical diagnostics
- Web and e-commerce
- Social Media behavior and link analysis
- Loan and credit card approvals
- Customer support and customer service
Job Prospects for Business Analytics Minor and Certificate Holders
- Whatever your field of interest and career is, chances are you will benefit from your Business Analytics Minor or Certificate.
- Business Analytics is one of the fastest growing business job specializations as a result of the extensive use of electronic databases for record keeping and electronic commerce in the digital economy.
- Forbes penned 2016 “The Year of Information on Demand”.
- According to a Wall Street Journal article, companies, barraged with data from the Web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data.
- In 2012, The New York Times reported a high demand for data consultants to “help businesses make sense of an explosion of data”.
- A May 2011 study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions.
Existing Professions Benefiting from Skills in Business Analytics
- Marketing, advertising, sales, retail managers
- Customer service and churn managers
- Web usage and web behavior analysts
- Human resource managers
- Social scientists and social workers
- Physicists, chemists, actuaries, accountants, fraud detectors
- Law enforcement officials
- Criminal justice professionals
- Healthcare professionals - Providers, Insurance representatives, Researchers
- Financial managers
- Geographical and GPS analysts
- And many others