Marketing Executive Advisory Board

Jonathan Kaufman

Chief Marketing and Strategy Officer
Smile Doctors 

Jonathan Kaufman is the Chief Marketing and Strategy Officer at Smile Doctors, where he leverages data-driven strategies to drive growth and innovation. With over a decade of healthcare marketing experience, Jonathan excels in brand development and AI-driven technology. He also serves on FAU’s Executive Advisory Board, connecting students with real-world opportunities.

Jamie Allison

Former Chief Product Officer
FordPass 

Jamie Allison is a seasoned entrepreneur, educator, and former Chief Product Officer for FordPass. He mentors early-stage startups through FAU TechRunway and teaches as an adjunct professor at FAU, focusing on preparing students for success in business and marketing. Jamie’s expertise spans strategy, product development, and the integration of technology in education.

Erika M. Balser

Senior Digital Marketing Manager 
Domino Sugar (ASR Group) 

Erika Balser is a South Florida native and AI-driven marketing leader at ASR Group, where she oversees digital strategy for Domino Sugar and other national CPG brands. With over a decade of experience, Erika specializes in leveraging artificial intelligence to optimize content creation, media buying, and campaign performance. She is passionate about the future of marketing technology and frequently shares her insights at industry events and universities.

Jonathan Beskin

Founder and CEO 
SinglesSwag 

Jonathan Beskin is the founder and CEO of SinglesSwag, a subscription box company with a global following and over $50 million in annual revenue. An FAU MBA graduate, Jonathan credits his digital marketing expertise for his success in building a thriving brand. He frequently shares his entrepreneurial journey with students, inspiring the next generation of innovators. 

 

Philipe da Silva

Founder & CEO
Native Digital Edge 

Philipe da Silva is the Founder and CEO of Native Digital Edge, where he helps organizations scale digital commerce by aligning technology, data, and customer behavior to drive measurable growth. He is also COO and Co-Founder of Yachtwear.com, a luxury lifestyle marketplace built on performance-driven eCommerce and operational excellence. With more than 15 years of experience, Philipe has led digital and eCommerce initiatives for global brands including Beekman 1802, Sunday Riley, and Tramontina USA, generating over $1 billion in annual online revenue across the U.S. and Latin America.

Alexandra Rosen

Economist and Senior Director, Venture Forward
GoDaddy

Alexandra Rosen leads GoDaddy Venture Forward, a research initiative spotlighting the economic impact of microbusinesses. With experience at Google and Cisco, Alexandra combines her expertise in marketing and technology to support entrepreneurs. Her work highlights the transformative role small businesses play in driving economic growth.

 

Ilyse Terri Shuster-Frohman

Founder & CEO
Mothership Corporation

 Ilyse is a five‑time founder with three successful exits and a Techstars Catalyst graduate. Originally from South Africa and now based in South Florida, she brings over 30 years of experience in technology, business, marketing, and workforce operations. Her career has spanned corporate roles at Paramount, United Talent Agency, and Thompson Hotels, as well as entrepreneurial leadership across multiple high‑growth ventures. A technologist, AI and workforce‑management expert, and visionary builder, Ilyse has deep experience scaling subscription, membership, and talent‑management business models. She is currently leading Mothership and its ecosystem of products—including Stardome.ai, People OS, and the Mothership Human and Agent Marketplace—where she works with business, government, and community partners to enable workers and organizations to thrive in the new work and AI era.

Matty Squarzoni

CEO & Co-founder
Sitch Ai

 A United States Air Force Veteran, MIT Alumnus, and tech innovator, Matty Squarzoni is the CEO and Co-founder of software development company Sitch Ai. Matty has worn many hats in his 25+ years of experience, including Director of Marketing & Sales, VP of Integrated Digital Solutions, and Operations Engineer, specializing in machine learning, data analytics, and strategic planning. He advocates for campus and public safety, creating digital and physical spaces to improve student outcomes.

Hong Yuan, Ph.D.

Harry T. Mangurian Professor & Chair
Department of Marketing
Florida Atlantic University - College of Business

Professor Yuan earned her master’s degree in applied economics and her PhD degree in marketing from the University of Michigan. Her research interests include firms’ pricing and promotion strategies, consumers’ responses to pricing and promotion strategies, consumer information search, and experimental and behavioral economics. She has published in premier business journals and currently serves as an Associate Editor for the Journal of Business Research and on editorial review boards for the Journal of Academy of Marketing Science, the Journal of Retailing, and Psychology & Marketing.