Career Outlook - Marketing

Career Opportunities for Marketing Majors

Marketing is an overarching field that is necessary for most businesses to not only survive but, more importantly, to thrive in the competitive nature of today’s domestic and global markets. FAU graduates can look forward to successful marketing careers in a broad variety of industries and businesses including consumer companies, healthcare, nonprofits, services, and manufacturing, across a diverse range of career paths in areas such as digital marketing, brand management, advertising, consumer marketing, business-to-business marketing, marketing research, business analytics, retail management, sales and sales management, and hospitality management.

Today’s employers prefer a bachelor's or master's degree in business administration with an emphasis in marketing. Courses in business law, management, economics, accounting, finance, and statistics are advantageous. In addition, the completion of an internship while the candidate is in college is highly recommended. Employers want marketing majors with strong writing and public speaking skills, the ability to analyze complex problems and find solutions, the ability to generate new ideas, and leadership potential

Despite fluctuations in the economy the need for marketing professionals remains strong. According to the U.S. Department of Education the field of marketing is growing at 12% a year with average starting salaries over $43,000. Bankrate.com recently listed marketing as having the best ROI among many different occupations. (Please read Bankrate.com's ‘What is the ROI of Your College Degree?’). Salaries vary depending upon the employee’s level of managerial responsibility, length of service, and education; the size and location of the firm; and the industry in which the firm operates.

Employment Opportunities

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