Business Press Releases - 2021



Big Pharma

FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads

By | 07/19/2021

Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.

Basketball Coach Joanne P. McCallie

Former Duke Basketball Coach McCallie to Address FAU Students

By | 07/12/2021

Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.

Consumer confidence dips

FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips

By | 07/07/2021

Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.

 


 
 
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