Hispanic Index of Consumer Sentiment

Third Quarter 2024

TOPLINESRESULTSPRESS RELEASE

HISPANICS CONSUMER CONFIDENCE SLIGHTLY INCREASED IN THE THIRD QUARTER OF 2024

The Hispanic Consumer Sentiment Index (HCSI) in the third quarter of 2024 finds that the Hispanic population’s consumer confidence in the U.S. slightly increased compared to the second quarter. Specifically, the Hispanic Consumer Sentiment Index (HCSI) increased from 68.3 in the second quarter of 2024 to 69.8 in the third quarter.

Overall, there is an increase in optimism in three out of the five questions used to generate the Hispanic Consumer Sentiment Index when compared to the second quarter of 2024. Below are the detailed results:

• In the third quarter of 2024, 38% of Hispanics said they are better off financially than a year ago compared to 31% in the second quarter and 59% in the first quarter of 2024.

• In the third quarter of 2024, 61% of Hispanics are more optimistic about their future financial situation compared to 80% in the second quarter and 71% in the first quarter of 2024.

• Regarding the short run economic outlook of the country, 45% of Hispanics said they expect the country as a whole to experience good business conditions in the upcoming year compared to 51% in the second quarter and 54% in the first quarter of 2024.

• In terms of the long run economic outlook of the country, 39% of Hispanics are slightly more optimistic compared to 38% in the second quarter and 58% in the first quarter of 2024.

• In the third quarter of 2024, 46% percent of Hispanics think it is a good time to buy big- ticket items compared to 24% percent in the second quarter and 41% in the first quarter of 2024.

Other key findings:

• Cost of living: 76% of Hispanics said the cost of living has gone up compared to 79% in the second quarter and 77% in the first quarter of 2024.
   
• Buying a house: 27% Hispanics think it is good time to buy a house compared to 31% in the second quarter and 32% in the first quarter of 2024.
   
• Buying a Car: 36% Hispanics think it is a good time to buy a car compared to 39% in the second quarter and 40% in the first quarter of 2024. 

The survey is based on a panel sample of Hispanic adults, 18 years of age and older. The survey was administered using both landlines via IVR data collection and online data collection using Dynata. There were 453 respondents sampled between July 1 and September 30, 2024, with a margin of error of +/-4.60 percentage points. Responses for the entire sample were weighted to reflect the national distribution of the Hispanic population by region, education, gender, age and income according to latest American Community Survey data.

Second Quarter 2024

TOPLINESRESULTSPRESS RELEASE

HISPANICS LESS OPTIMISTIC OF THE ECONOMIC OUTLOOK IN THE NATION

The Hispanic Consumer Sentiment Index (HCSI) in the second quarter of 2024 finds that the Hispanic population’s consumer confidence in the U.S. has decreased compared to the first quarter. Specifically, the Hispanic Consumer Sentiment Index (HCSI) decreased from 85.3 in the first quarter of 2024 to 68.3 in the second quarter and 76.3 in the last quarter of 2023.

Overall, there is a decrease in optimism in four out of the five questions used to generate the Hispanic Consumer Sentiment Index. Below are the detailed results:

• In the second quarter of 2024, 31% of Hispanics said they are better off financially than a year ago which compared to 59% percent in the first quarter and 48% in the last quarter of 2023.

• In the second quarter of 2024, 80% of Hispanics are more optimistic of their future financial situation compared to 71% in the first quarter and 68% in the last quarter of 2023.

• Regarding the short run economic outlook of the country, 51% of Hispanics said they expect the country as a whole to experience good business conditions in the upcoming year compared to 54% in the first quarter and 49% in the last quarter of 2023.

• In terms of the long run economic outlook of the country, 38% of Hispanics are less optimistic year compared to 58% in the first quarter and 49% in the last quarter of 2023.

• In the second quarter of 2024, 24% percent of Hispanics think it is good time to buy big- ticket items compared to 41% percent in the first quarter and 38% in the last quarter of 2023.

Other key findings:

• Cost of living: 83% of Hispanics said the cost of living has gone up compared to 77% in the previous quarter and 78% in the last quarter of 2023.
   
• Buying a house: 39% of Hispanics think it is good time to buy a house compared to 32% in the in the previous quarter and 29% in the last quarter of 2023.
   

• Buying a Car: 44% of Hispanics think it is a good time to buy a car compared to 40% in the previous quarter and 35% in the last quarter of 2023.

The survey is based on a panel sample of Hispanic adults, 18 years of age and older. The survey was administered using both landlines via IVR data collection and online data collection using Dynata. There were 366 respondents sampled between April 1 and June 30, 2024 with a margin of error of +/-5.12 percentage points. Responses for the entire sample were weighted to reflect the national distribution of the Hispanic population by region, education, gender, age and income according to latest American Community Survey data.

First Quarter 2024

TOPLINESRESULTSPRESS RELEASE

HISPANICS ARE MORE OPTIMISTIC OF THEIR PERSONAL FINANCES AND THE ECONOMY

The Hispanic Consumer Sentiment Index (HCSI) in the first quarter of 2024 finds that the Hispanic population’s consumer confidence in the U.S. has increased compared to the fourth quarter of 2023. Specifically, the Hispanic Consumer Sentiment Index (HCSI) increased from 76.3 in the fourth quarter of 2023 to 85.3 in the first quarter of 2024.

Overall, there is an increase in optimism in the five questions used to generate the Hispanic Consumer Sentiment Index when compared to the fourth quarter of 2023. Below are the detailed results:

• In the first quarter of 2024, 59% of Hispanics said they are better off financially than a year ago, which is 11 percentage points (48%) higher than the last quarter of 2023.
   
• In the first quarter of 2024, 71% of Hispanics indicated they will be better off over the next year compared to 68% in the last quarter of 2023.
   
• Regarding the short run economic outlook of the country, 54% of Hispanics said they expect the country as a whole to experience good business conditions in the upcoming year compared to 49% in the fourth quarter of 2023.
   
• In terms of the long run economic outlook of the country, Hispanics are more optimistic in the first quarter of 2024 compared to the fourth quarter of 2023 (58% vs. 49%).
   
• In the first quarter of 2024, 41% percent of Hispanics think it is a good time to buy big ticket items compared to 38% percent in the fourth quarter of 2023.

Other key findings:

• Buying a house: 32% of Hispanics think it is a good time to buy a house compared to 29% in the last quarter of 2023.
   
• Buying a Car: 40% of Hispanics think it is a good time to buy a car compared to 35% in the last quarter of 2023.
   
• Cost of living: 77% of Hispanics said the cost of living has gone up compared to 78% in the last quarter of 2023.

The poll is based on a panel sample of Hispanic adults, 18 years of age and older. The survey was administered using both landlines via IVR data collection and online data collection using Dynata. There were 447 respondents sampled between January 1 and March 31, 2024 and a margin of error of +/- 4.63 percentage points. Responses for the entire sample were weighted to reflect the national distribution of the Hispanic population by region, education, gender, age and income according to latest American Community Survey data.