Madden Center for Value Creation
The Madden Center for Value Creation is named in recognition of Bartley J. Madden, an independent researcher, author, and expert in the field of investment research and money management. The Madden family’s generous $3 million gift supports the Center’s scholarly and student activities, events, and the promotion of value creation for widespread prosperity.
Mission
1. For society in general, promote value creation as a foundational guiding principle to achieve widespread prosperity.
2. Contribute to a worldwide educational platform that provides an intellectual foundation to motivate and assist young people in becoming value creators as a way of living their lives.
3. Focus academic research on the firm as the fundamental unit of analysis for economic progress, giving particular attention to knowledge building, systems thinking, and value creation.
Bartley J. Madden
Bartley J. Madden is currently an independent researcher focused on knowledge building and value creation
as opposite sides of the same coin; on promoting research keyed to the firm as the
fundamental unit of economic progress; and on restructuring the regulatory process
for access to new drugs.
Madden attended California Polytechnic State University in San Luis Obispo as an engineering student and was a member of Cal Poly’s 1961 collegiate championship boxing team. From 1962 to 1965, he studied at the University of Southern California and graduated with a BS in mechanical engineering. Madden then spent time in the U.S. Army involved with classified weapons development/testing. After his Army service, he earned an MBA at UC Berkeley.
In 1969, Madden partnered with Charles G. Callard and founded Callard Madden & Associates, where his early research led to the CFROI (cash-flow-return-on-investment) valuation model, widely used today by investment management firms. CFROI Valuation: A Total System Approach to Valuing the Firm was published in 1999.
In 1984, he joined Harbor Capital Advisors as a Senior VP and portfolio manager. In 1992, he became a partner at HOLT Value Associates and continued his research on linking corporate performance to stock price levels and changes over time and on advancing a global database for investment decision-making.
HOLT was acquired by Credit Suisse in 2002, and a year later, Madden retired as a managing director at Credit Suisse/HOLT to do independent research. He has had a long-term interest in the deeper issues concerning how we know what we think we know which led to his book, A Foundational Understanding of Human Behavior.
Through a series of journal articles and a book, Free To Choose Medicine: Better Drugs Sooner at Lower Cost, Madden has fine-tuned the details of a practical plan to bring consumer choice and competition to the FDA. His "Free To Choose Medicine" proposal, which would enable patients, advised by their doctors, to access not-yet-FDA-approved drugs, has been implemented in Japan.
His latest book is Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism.
Madden is named the inventor on ten patents. See his website for more details on his work.