Academic Programs

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

For Students specifically interested in the fields of Hospitality & Tourism Management, please see the Hospitality & Tourism Management page.

Which Undergraduate Marketing Program Is Right For Me?

Two undergraduate degree programs in Marketing are available. In addition, students may elect to Minor in Marketing and/or earn a Certificate in Marketing, and minor in Digital Marketing and/or earn a Certificate in Digital Marketing. Students can also earn a degree in Hospitality & Tourism Management.

Bachelors in Business Administration (BBA)

Marketing Program Sheet

BBA students complete the requirements of the Department of Marketing in addition to the core business courses taken by all majors in the College of Business.

BBA in Hospitality & Tourism Management

Hospitality & Tourism Management Program Sheet

Here is more information regarding the BBA in Hospitality & Tourism Management.

Minor in Digital Marketing

Here is more information regarding the Minor in Digital Marketing

Minor in Marketing

Here is more information regarding the Minor in Marketing.

Certificate in Digital Marketing

Here is more information regarding the Certificate in Digital Marketing.

Certificate in Marketing

Here is more information regarding the Certificate in Marketing.

Which Graduate Program is Right for Me?

The Department of Marketing offers graduate programs in marketing that will advance students’ professional careers to the next level. We offer a variety of options of graduate study depending on your time, educational abilities, and career experience. A general MBA is offered in several varieties and a Marketing Specialization is offered for each. An MBA in Hospitality & Tourism Management is also offered.

Masters in Business Administration (MBA)

MBA students complete requirements of the Marketing Specialization in addition to the core business courses taken by all MBA students in the College of Business.

Ph.D. with Marketing Concentration

The PhD concentration in marketing is designed to prepare students for a career in research, teaching, and service at the university level. The program is very selective, and does not admit students every year.

 

Contact Us

Contact Dr. Cheryl Burke Jarvis of the Marketing Department

Marketing Department 

Dr. Cheryl Burke Jarvis, Chair
201 Fleming Hall
777 Glades Road
Boca Raton, FL 33431
email: jarvisc@fau.edu
p: (561) 297-3639
office: FL(24) 201

Accreditation

AACSB Accredited

AACSB Accreditation

The FAU College of Business is proud to be an accredited member of AACSB
(The Association to Advance Collegiate Schools of Business) International, the premier accreditation agency for Schools of Business worldwide.

Online Grad Programs

Best Online GRAD Business Programs

The FAU College of Business ranked among the top 50 online graduate business programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online MBA programs

Best Online MBA Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Online Veterans

Best Online Veterans Programs

The FAU College of Business ranked among the top programs in U.S. News and World Report. This builds upon our MBA Program rankings in Bloomberg Businessweek, and most importantly, reflects the high quality of the faculty, professional staff, and the students in the program.

Sport Interantional Ranking

Best MBA Sports Program

Florida Atlantic University’s College of Business MBA in Sport Management program is among the best in the world, according to the latest rankings from SportBusiness International.

Best Schools - Hospitality

Best Hospitality Program

Florida Atlantic University ranks on The 30 Best Hospitality Degree Programs in the U.S.!

Best For Vets

Best For Veterans

Florida Atlantic University’s College of Business has been named the top business school in South Florida for veterans by Military Times magazine. It is also a top 50 business school in the country for veteran education, according to the 2015 “Best for Vets” survey.

© Last Updated8/21/18