Business Press Releases
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
The Florida Atlantic University College of Business’ commitment to developing entrepreneurial talent is once again recognized in annual rankings of the best programs for entrepreneurship studies by The Princeton Review and Entrepreneur magazine.
Florida Atlantic collaborated with Noble Capital Markets to host 1,400 event participants for its two-day 19th Annual Small Cap Investor Conference, NobleCon19. Renowned for connecting high-growth companies with vital capital, the conference showcased over 80+ executive team presentations at the University’s College of Business Executive Education, with its 52,000 square foot, state-of-the-art facility.