Business Press Releases
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Entrepreneurship
FAU Entrepreneurship Research Rises in Latest International Rankings
Florida Atlantic University was ranked among the top ten colleges globally for research productivity in entrepreneurship, according to a new ranking from Texas Christian University.
departments
FAU Research Finds Investors Are Shifting Toward ‘Positive’ ESG Screening
Investors show a stronger preference for positive environmental, social and governance (ESG) screening, especially in times of uncertainty in stock markets, according to a new study from researchers at Florida Atlantic University.
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