Business Press Releases
FAU Study: Big Pharma Needs to Be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug advertisements should be testing public perceptions and ethical issues in addition to the effectiveness of the messages, according to a researcher at Florida Atlantic University.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women’s basketball coach Joanne P. McCallie, now an author and advocate for mental health awareness, will speak to students in Florida Atlantic University’s College of Business on July 22.
FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Entrepreneurship
The Runway at FAU Returns to the College of Business
The Runway at Florida Atlantic University will merge under the College of Business, a move designed to strengthen the synergy between entrepreneurship initiatives and the college’s core mission.
departments
FAU’s College of Business to Host Boca Finance and Real Estate Conference
Florida Atlantic University’s College of Business will host a specialized conference and networking event to offer an inside look at the future of finance and real estate as South Florida accelerates its rise as “Wall Street South.”
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